The cosmetics sector continues to grow steadily, driven by an increasing demand both nationally and internationally. In 2023, the sector’s turnover approached 15 billion euros, marking a 9.3% increase compared to the previous year. The prospects for 2024 are equally promising, with a projection of just over 16 billion euros, growing by 8.7% according to the Cosmetica Italia report.
The mass market remains the most representative channel in terms of value, with cosmetic consumption reaching 5.2 billion euros and an 8% increase in 2023. Projections indicate a further 7.8% growth in 2024. Exports, which hit 7 billion euros in 2023 with a 19.5% increase, are expected to grow by another 12 percentage points in 2024. This positive outlook underscores the need for cosmetic companies to outsource logistics to manage the increasing demand effectively.
Logistics in the cosmetics sector presents unique challenges. The journey of products from storage to the beauty shelf requires the implementation of specific best practices. Compared to other merchandise sectors, logistics in the beauty sector must consider company policies, which often need to reflect their commitment to practicality, style, and sustainability in their packaging.
For example, for shampoos distributed in glass bottles, safety during transport must be balanced with the communication of company values such as naturalness, craftsmanship, and high quality. At Tre Elle’s warehouse, fragile materials are handled in dedicated areas, with qualified personnel evaluating the correct allocation of products in a thermally insulated environment. Packaging is done strictly by hand, with particular attention to ensure a natural effect.
Product Properties: Our warehouse has all the necessary solutions to preserve cosmetic products, maintaining their organoleptic properties through ideal temperatures for their preservation.
Packaging: We offer safe and customized packaging, ideal for every need and sustainable. Cosmetic packaging is crucial, especially in e-commerce, where it must meet brand communication requirements.
Hazardous ADR Products: Some cosmetics and perfumes are classified as hazardous. We have the necessary authorizations and certifications (IATA) to handle and store such substances in accordance with ADR regulations.
Timeliness: Orders must be shipped quickly. We use an advanced picking and warehouse management system to reduce picking times and keep inventory and orders under control.
At PLogistics, we meet the challenges of logistics in the beauty and cosmetics industry with specially created services.
In a dynamic sector like cosmetics, well-managed logistics is crucial for ensuring business success. Partnering with experts like PLogistics allows companies to focus on their core business, improving operational efficiency and ensuring optimal management of products, from production to delivery to the end customer.
Want to learn more?
Send an email to marketing@plogistics.it